Posted by Chelle Smith in Latest Cheeps on January 23, 2017
How do you successfully market a product or service that is less than appealing? Believe it or not there are many ways to do this, but our favourite has got to be humour.
The trick is to gauge the appropriate level of humour required to engage your audience, whilst retaining the integrity of your service or product.
Take the MBNA’s #GoodSkillsBadSkills TV advert for example which uses humour to convey that they are ‘boringly good at credit card stuff.’ By embracing the stereotype that being good at numbers is the territory of geeks, the ad demonstrates that whilst their workforce may not have amazing football skills, they do have award-winning credit skills.
By acknowledging that the service and products they provide may not be deemed exciting by consumers, MBNA shows that it doesn’t take itself too seriously, except when it comes to your finances.
So, if your product or service is not so appealing, put your thinking cap on and come up with a fun, quirky or silly angle to engage customers and followers on social media.
Why not suggest other uses for your products or how they might save the day? The ideas could be completely ludicrous and farfetched, such as providing solutions to topical events such as Brexit and Trump’s presidency, or ingenious and everyday practical.
Create a memorable hashtag for your campaign and use images, live videos or memes to demonstrate your ideas on Facebook, Twitter and Instagram. And don’t forget to ask your followers to post their suggestions using the hashtag.
Then and now
If your products or services are more bland than exciting, why not show off your great company culture and your fun and friendly workplace instead?
Or how about tapping into your company’s backstory? Perhaps you started manufacturing your product or offering your services to solve a personal need or that of a family member’s?
Use storytelling to connect with your audience and include then and now photos in your content. Team photos will not only reveal dodgy hairstyles and fashions of yesteryear, but also demonstrate your longevity in the industry and that you are an expert in your field.
Injecting a little humour into your content enables you to show the human side of your brand and engage with your followers on social media.
Need a little Cheeky input? Then get in touch and we’ll take it from there.