Getting to grips with Facebook Live

Posted by Chelle Smith in Latest Cheeps on July 8, 2016

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Now that you’ve mastered videos on social media, it’s time to take your digital marketing to the next level with Facebook Live.

What is Facebook Live?

Facebook Live allows you to share videos/live broadcasts with your audience on Facebook. Broadcasts can be a few minutes long or as many as 90 minutes long, giving you plenty of scope to get your message across and interact with your audience.

Whilst you’re broadcasting your video will appear in your news feed and will be published to your Facebook page once your live broadcast has finished.

Your audience can subscribe to your broadcasts and will be notified when you’re live. You can also let them know a day in advance with a Facebook post.

Is it easy to use?

Yes, all you need is a good signal. Tap the ‘What’s on your mind’ field at the top of your Facebook news feed. Select the red ‘Live Video’ icon in the list below. Add a description of your broadcast – remember to make it engaging – then select your audience and tap ‘Go Live’. The 3 second countdown gives you just enough time to clear your throat and compose yourself before the live broadcast begins.

Practice makes perfect

Feeling a little camera shy? Then get practising for your leading role. Why not FaceTime a friend to overcome those nerves and ask for honest feedback on your delivery and content?

How can businesses and brands use Facebook Live?

FAQs - invite your audience to ask you questions about your brand, products or services. If your audience is a little shy in coming forward, get the ball rolling by addressing your favourite frequently asked questions until they begin to interact.

Demos – this is a great opportunity to demonstrate your products and services. Showcase useful or unique features that will highlight how your product or service can be of value to your audience.

Behind the scenes – give your audience a real insight into what makes your brand tick by giving them a guided tour of where the magic happens and by introducing staff and explaining what their role entails. You can also give them a sneaky peek into how your products are made.

Events – invite your audience to join you at an event you’re hosting or attending. This will help build a connection with them and make your brand more accessible.

Share your expertise – give your views on topical events and stories within your industry or provide tips and advice that will be of value to your audience and showcase your expertise.

Of course you can also do all of the above using regular video, but the beauty of Facebook Live is that you can interact with your audience in real time by responding to their comments and questions live.

Get in touch if you’d like help with your social media efforts.


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