Facebook puts a 360° spin on Live Video

Posted by Chelle Smith in Latest Cheeps on January 9, 2017


It’s a new year and a new take on live video for Facebook. The social network has combined its 360 video feature with its live video feature to bring us Live 360.

The new feature was launched on Facebook with the help of National Geographic, live from the Mars Desert Research Station facility in Utah, on 13th December 2016. Those who watched the live broadcast were able to explore the facility and participate in a Q&A session with ‘science experts, writers and thinkers.’

Why use Live 360?

Well, not only can you broadcast live but you can now fully immerse your audience in your setting, 360 degree style. Whether it’s on location, at an event or behind the scenes, Live 360 is great for broadcasting of-the-moment content and fully engaging your audience. As mentioned before, Live 360 also lends itself well to Q&A sessions.

Live Audio

But the good news doesn’t end there. Facebook has also recently launched Live Audio for broadcasters who prefer to be heard and not seen.

Why use Live Audio?

Well, if you’ve got a face for radio, then Live Audio will allow you to broadcast to your followers without making your on-screen debut.

On a serious note, it’s a great alternative if your signal isn’t strong enough for Facebook Live or Live 360. Facebook says it’s also perfect for interviews and book readings and received well by followers who like to multitask whilst listening to audio.

As with Facebook Live and Live 360, followers can also discover Live Audio in their News Feeds and interact with the live broadcast by asking questions and commenting in real-time.

Live video metrics

Facebook Insights allow you to measure the impact of your live video broadcasts, from video views, 30 second videos and top videos, to peak concurrent viewers and viewers during live broadcast.

Get in touch if you’d like us to create content for your social media offering.

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